Lloyds Bank is expected to announce the end of the Halifax brand, 173 years after it was first launched, reports suggest. The transition is set to start on July 1, according to The Sun.
Halifax will reportedly stop taking on new customers and existing ones will slowly be moved to Lloyds. There is no suggestion at this stage that branches will shut.
Bosses at the banking firm, which also owns Lloyds and Bank of Scotland, will prevent customers from opening new Halifax accounts via the brand's app or website in July, before phasing it out entirely by October.
It comes after Lloyds announced the closure of 95 branches across the UK in February, including 31 Halifax sites.
The BTU union, which represents 17,000 of the company's staff, described the move as the "final nail in the coffin of branch banking".
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